Watches and Wonders Geneva 2026 will take place from Tuesday 14 to Monday 20 April 2026. Brands, professionals, journalists and watch enthusiasts from all over the world will come together for the occasion. The week will be the focus of all attention, featuring newsworthy highlights befitting an event that has become truly unmissable. From the Salon to the city center, the proven format continues. A more ambitious program will immerse all audiences in an unparalleled watchmaking experience. Innovation, younger generations and In The City animations will also take on greater importance.