Tmall, Alibaba Group’s B2C e-commerce platform serving over 700 million Chinese consumers, has teamed up with the Watches & Wonders global concept celebrating fine watchmaking worldwide, to host an exclusive e-commerce version of the Watches & Wonders event, for the second time, on Tmall’s Luxury Pavilion in China. The Watches & Wonders Shanghai online showcase is another milestone in the digital transformation of the luxury watch industry. The event will take place both online & offline. The digital event will be hosted on Tmall’s Luxury Pavilion, in partnership with the Fondation de la Haute Horlogerie (FHH), and will feature on a number of flagship stores on Tmall’s Luxury Pavilion, including the NET-A-PORTER Flagship Store. The online presale period runs 1-11 September and sales take place 12-13 September while the offline event takes place 9-13 September.