In more ways than one, the 37th edition of IIJS Premiere 2021, the flagship trade show held in Bengaluru by the Gem & Jewellery Export Promotion Council (GJEPC), revived the moribund economy, not just that of the gems and jewellery sector, but all the peripheral sectors associated with the organising of the show, including transport, hotels, retail, and restaurants. Thanks to the IIJS mega expo, many hotels in Bengaluru reported 100% occupancy around the show dates. India’s largest and Asia’s third largest show overturned all the initial scepticism surrounding the pandemic. The five-day show, has generated an estimated business worth USD 6.75 Billion! The success of IIJS Premiere 2021 is a clear indication that the gem and jewellery industry has shrugged off the pandemic’s effects on the sector and the economy at large.