Total Swiss watch exports climbed up 13 % year-to-date as of Nov 2012

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06-Jan-2013

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According to the recent export figures released by the Federation of the Swiss Watch Industry in Nov 2012, the total monthly sale is still recording an average of 2.2 billion Swiss francs ($2.38 billion). Overall, growth in Swiss watch exports was up 5 %, below the annual average. Sales of Swiss watches to the United States continued their upward move in November, increasing 10 % year-over-year, while In Europe, Germany and Italy reported increases of 13% and 20 %, respectively. Exports of Swiss watches to Hong Kong decreased by 14 %, while exports to Mainland China rose by 2 % and exports to Singapore were up 6 %. Sales of gold and steel watches were strong in November while bi-metallic products lost ground, according to the federation. From a price-point wise -export prices, watches that cost between Swiss Francs 200 and 500 recorded the strongest growth, followed by timepieces priced at Swiss Francs 3,000+ Recording the only downturn among various price-point segments were watches priced at Swiss Francs 200 or less. Total Swiss watch exports have risen 13 % year-to-date, from 17.43 billion Swiss francs ($18.83 billion) in 2011 to 19.63 billion Swiss francs ($21.20 billion) in 2012.

 

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