Swatch fares well in 2009; sees rising demand

2009 proved to be the third best year in the history of the Swatch Group with gross sales of Swiss Francs CHF 5.421 billion, according to a recent press release. The world’s biggest watchmaker saw a significant rebound in sales in H2-2009, with a phenomenal record month of December, which was also the best month in 2009. The company outperformed the Swiss Watch Federation export sales 2009, gaining market shares for the Group in practically all price segments and markets. The Group also expects stronger demand for its timepieces to boost profitability this year (2010), the latest sign the watch industry is in recovery.