Gap between industry leaders Rolex and Omega narrows further

For the 9^th consecutive year, Digital Luxury Group releases the WorldWatchReport™, the leading market research in the luxury watch industry. According to this report there is a sheer 2 percentage points in global demand separates the two watch industry powerhouses from each other, versus 8.4 % in 2009. Rolex continues to lead the Global ranking thanks to its domination in mature markets such as the US and Europe as well as the Middle East and India. Omega’s continuing leadership in large, fast developing markets such as China, Russia, and Latin America has helped it gain ground on industry leader Rolex. Digital Luxury Group’s CEO, David Sadigh explains, “Omega is on its way to create a shadow over Rolex in the long run. Major sport event sponsorships, ubiquitous celebrity endorsements and a competitive product offering are some of the key ingredients for the Swatch Group brand to grow further. This could ultimately end up in reaching Rolex’s unmatched popularity 3 to 5 years from now.”