Strongly believing that transparency is a key value in its commitment to ethical practices, Bvlgari started to apply the blockchain technology - an almost impenetrable digital system of recording data - to its Save the Children collection, guaranteeing the opportunity to follow the donation made to Save the Children. Once more forging a new path towards a socially responsible future of luxury, Bvlgari has teamed with a range of international brands to develop the Aura blockchain network, a technology that serves the entire industry with powerful product tracing services, ensuring maximum integrity of product information also in terms of authenticity. Moving one more step forward in the field of responsible innovation, Bvlgari keeps reinforcing its commitment with a long-term vision driven by the audacity to revolutionize not only practices and procedures but also social behaviours.