Between January 24 to February 20, the amazon.ae ‘Watches & Accesories’ category totalled 2.72M AED, with an increase of 14.81% compared to the previous period. The average selling price for this category grew by over 2.48%, to 208.59 AED. The top brand, Casio, held a significant 14% share of the category market, followed by Emporio Armani (7.6% market share) and Michael Kors (7.2% market share). Within the category, Citizen had the highest-paid ad spend, claiming 24% of the total category ad spend.