IWC Schaffhaussen launches a new virtual boutique experience in the Middle East

In line with IWC Schaffhausen’s commitment to elevate its global customer experience, the brand is now marking the next step in retail innovation with the unveiling of its virtual boutique. Customers in the Middle East can now discover the world of IWC and its exemplary timepieces in a virtual environment inspired by the design of the exquisite IWC boutique at The Galleria Al Maryah Island shopping centre. Easily accessible from a mobile phone, laptop or desktop computer, the virtual boutique offers shoppers in the Middle East a seamless online experience that feels just as real as paying a visit to the boutique in person.