What is the biggest challenge you faced as you were taking the company to the level it reached today?
The Biggest ongoing task we have is to be relevant to customers’ trends and requirements and adapt our products and processes accordingly. In this age of advanced customer engagement, adaptability is the key for the growth of Dhamani Jewels Group.
Now that you are well established in Dubai, what would be the next step in terms of expansion in other markets in the region?
Other than our various key strategic locations in Dubai, We are now present also in Abu Dhabi, Ras Al Khaimah, Oman and we are looking forward to open in Sharjah soon.
How do you describe the Middle East markets and what is your vision and approach towards ecommerce? Are you looking into developing your own online platform?
Middle East markets are evolving at rapid pace with social media at forefront of driving customer desires. Dusoul by Dhamani is our trendy, Millennial focused affordable luxury brand which we are soon venturing on various e commerce platforms in 2020.
DHAMANI 1969 and Dusoul are both about beautiful jewellery reaching different tastes and even budgets, what is the share of men jewellery from it?
Men’s jewelry is a category which is very focused in Dhamani 1969 and Dusoul. From Men’s rings with diamonds and gemstones, Cuff links, Tie Pins, and plain bands we have men’s jewelry as a growing segment. Very soon we will be launching a special collection “Tetragono“ in Dhamani 1969 for men’s jewelry.
2020 is the year of the Dubai Expo, how is the DHAMANI group participating in this important trade and economic event?
Expo 2020 is a key milestone for Dubai and UAE. Expo will be bringing millions of visitors to the country of which we expect good amount of percentage to buy any kind of jewelry. We are in active dialogue with various touch points of these visitors and will be unveiling special collection for expo in October 2020.