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TAG Heuer partners with Manchester United as its Official Timekeeper and Global Partner at the Sheraton Hotel Beijing. The agreement between the luxury Swiss Avant-Garde watchmaker and the world’s most popular football club has been celebrated in Beijing with United players. The first team is currently in China for Tour 2016 presented by Aon, preparing for the season ahead. To mark their arrival in the capital, players joined Manchester United Commercial Director Jamie Reigle and Loic Biver, Head of Marketing of LVMH Watch & Jewellery Greater China, to herald a new phase in their companies’ history with this global partnership.