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Fred and Pascal Mouawad take control of the Mouawad fourth generation jewelers and outline new brand direction and growth plans.
Mouawad, the 120 year old jewelry house, today discusses the official handover of the company reins from Robert Mouawad to his sons, Fred and Pascal. The brothers are now the fourth generation family members to lead the business.
Founded in Lebanon in 1890, the company first made its name as jeweler to royal families across the region. Today, the Mouawad brothers take control of a family business; retail interests and manufacturing centers across Europe, North America, Asia and the Middle East.
In a press conference held in Dubai last Tuesday, co-guardians of the brand unveiled their plans for Mouawad’s evolution.
Next week, Fred and Pascal will be opening the first new Mouawad generation store in Dubai Mall. For 2011, Mouawad has even more ambitious plans, with the opening of three new stores in Beirut, a major refurbishment of their outlets in Riyadh and Jeddah, the diversification of the Mouawad brand into accessories, and launches of new ladies watch and jewellery collections under the Mouwad brand and new name.