International diamond house and luxury jeweler Mouawad has recently announced the appointment of a new Group General Manager, Maroun Abou Hamad. A graduate of Brussels Management School, Abou Hamad has 17 years in the UAE working in luxury retail management, building brand strategies and creating winning environments. In his time at Chaumet Middle East, where he was regional head of sales & operations for retail and wholesale, he played a major role in expanding the network and grew the business turnover. In the high jewelry category, his achievements in terms of high turnover propelled the Middle East to a significant rank globally. Abou Hamad is known for his hands-on approach and being involved in all aspects of the business, incorporating strategies that enhance the customer experience, optimize profitability, and reinforce the overall brand identity.