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Pure Gold Jewellers recorded double digit growth in 2013 buoyed by lower gold prices and better than expected sales performance during Dubai Shopping Festival, Eid and Diwali. 2013 also saw the company venture into high end jewellery retail with the opening of its ‘Arianna Fine Jewellery’ concept store at Burj Al Arab, Dubai. On the back of Dubai winning the Expo 2020 hosting rights, Pure Gold Group recently announced a plan to invest heavily in the UAE, almost AED 500 million in the UAE in the jewellery business and in La Moda Exclusives high end sunglasses retail chain.