More than 26 million fake goods seized in Dubai in 2017 worth Dh1.19 billion were destroyed by authorities on March 13. The Commercial Compliance and Consumer Protection (CCCP) sector of Dubai Economy led the crushing of the counterfeit goods in a special ceremony attended by trademark owners, law firms, and the media. Mohammad Ali Rashid Lootah, CEO of CCCP, was present alongside Ebrahim Behzad, Director of Intellectual Property Rights Management at Dubai Economy. The crushing was done to protect consumers, officials said.