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Harry Winston Inc. has announced its partnership with the Victoria and Albert Museum, as lead sponsor of Hollywood Costume, a major new exhibition that will run at the V&A in London from 20th October 2012 - 27th January 2013. Hollywood Costume is a groundbreaking exhibition celebrating costume design for motion pictures as a vibrant modern art form and a key component of cinema storytelling. It will gather together some of the most beloved and iconic costumes from over 100 years of cinematic history including the Silent era, Golden Age of Hollywood, and modern digital productions. The exhibition will explore the art of costume design - from the glamorous to the very subtle - as an essential way of building character and storytelling.