Damas has recently launched the brand’s first Diamond-Only Destination Store, Damas One, located in the heart of the Deira Gold Souk, Dubai. The new store is part of Damas’ dedication to pioneer and innovate in jewellery making and craftsmanship giving clients the choice between mined and lab-grown diamonds, making Damas the first and only jeweller in the region to offer its clients this choice. Damas has proved itself a pioneer in the domain of lab-grown diamonds, being the first in the region to launch a dedicated and ever-growing lab-grown diamond collection, Gaia, in 2020. This complements Damas’ offering of mined diamonds in its Damas Diamond Classics range, which are certified by the Gemological Institute of America (GIA) and offer the finest quality in terms of Cut, Clarity, Colour and Carat, known as the 4 Cs. Gaia lab-grown diamonds add the element of “Choice” to the 4Cs, offering real diamonds while setting the highest standards.