Mouawad welcomed VIP guests to celebrate their first European flagship boutique opening. Situated in the five-star Peninsula Hotel, the new store represents a milestone in the brand’s history spanning more than a century. Anastasia Mouawad, fifth generation co-guardian of Mouawad, greeted guests, and shared her delight in marking the brand’s London debut. The Mouawad 1001 Nights Diamond Purse made its first appearance in London. Priced at US $3.8 million, the handbag was named the most valuable in the world by the Guinness World Records. The heart-shaped purse, handcrafted from 18-karat gold, incorporates 4,517 diamonds (105 yellow, 56 pink, and 4,356 colorless diamonds) with a total weight of 381.92 carat. Guests attending the elegant evening enjoyed music from a live violinist and a DJ set from Fiona Jane.