Smart jewellery with a hi-tech soul, traced throughout the supply chain. Virtual walkways, augmented reality, 3D printing, phygital retail experiences. From the creative process to production, from logistics to communication and sales services: the digital revolution runs through the entire gold and jewellery supply chain. Its impact on the industry will be one of the main themes of Vicenzaoro September (VOS) 2023, from 8th to 12th September at Vicenza Expo Centre (Italy) together with VO'Clock Privé (8th - 10th September), the contemporary watchmaking event open to the public of enthusiasts. Solutions from the sector's most innovative start-ups and SMEs will be at Vicenzaoro September in the Startup & Carats area, a project organised in collaboration with ITA – Italian Trade Agency.