AWJ: A special talk with Yasmine Ghaemi – Associate Buyer - Ounass since 2018
• We offer our customers quality and authenticity
• We deliver in less than 2 hours within the city of Dubai
• Our Jewellery department is continuously growing
• Ecommerce shopping had historically been exclusive to millennials
• Recent events have caused customers of all ages to shop online
Ounass is an online luxury platform in the Middle East that caters to Bahrain, Kuwait, Oman, Qatar, Saudi, and the UAE. With a goal of becoming the leading online retailer in the region, we are the definitive home of luxury. We provide our clients with the unique experience of simultaneously accessing a plethora of luxury brands, collections, and products; all within a click of a button!
To meet the needs of all our customers, we offer additional services within our online platform. With “Personal Shopping”, our aware and alert team who are knowledgeable in the field of fashion, prioritize learning about our clients, and work one on one with them, in order to customize and cater directly to them. In addition, we have a “Read and Shop” section, which exposes customers to the highlights of each season, an “Influencer Closet” that uniquely allows customers to find their favorite influencers’ outfits, in order to embrace the individuals who inspire them most, as well as our “Amber” program, in which our customers obtain a certain number of points with every purchase, which can be used towards future purchases.
At Ounass, our quality of service is what makes us stand out. Our customers depend on us in terms of quality and authenticity, our uniquely rapid delivery, which is less than only 2 hours in Dubai, as well as our pre and post-sales support that never cease to prioritize the satisfaction of our customers.
Our jewelry department is continuously growing. We offer a wide range of pieces, in order to ensure that every one of our unique customers can find what they love. In our higher-price category, our Fine Jewelry options include alluring statement pieces, as well as beautiful dainty pieces that many customers choose to wear in layers. A medium price-range is our Demi Fine category that allows our customers to enjoy the feeling of luxury, with a lower price point. We put immense effort in choosing brands, and take pride in supporting talented artists in the region, as well as empowering skillful women at every opportunity possible. Our clients are very aware and fashion forward; therefore, we are constantly looking for ways to grow. We plan on complementing our existing jewelry department by introducing a wider variety of watches into our offerings, in order to become the one-stop destination for all our clients’ needs.
In a raging pandemic, its chaos, and consequential uncertainty, it is difficult to find silver linings. However, with lockdowns taking over the normalcy of our lives, a platform like Ounass that brings the exclusivity of luxury to our homes allows us to continue enjoying the benefits of retail therapy, and the irreplaceable joy of gifting ourselves and those around us. This has led to a significant shift in online shopping, as customers gain more trust in online platforms, their authenticity, quality, as well as the sizes and options that they offer. Ecommerce shopping had historically been exclusive to millennials; however, recent events have caused customers of all ages to have a larger appreciation for its convenience and dependability.
During a period in which we can’t socialize in person, and have to spend the majority of our time at home in leisurewear, we want something fun, quick, and accessible to change our mood and make us feel better. Ounass is that in all its glory. It’s easy, convenient and you are able to see everything at the same place in the comfort of your own home. We, as a platform, now, more than ever, have the task to create an environment where our clients can confidently depend on always having the newest and most relevant pieces catered to their needs. We’re very excited for the future, and can’t wait for the adventures of our new projects and accomplishments!