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Damas has recently announced that it has opened a new Graff boutique located inside the iconic Burj Al Arab hotel in Dubai, UAE. The new 121-square metre store, which is located on the 1st floor of the 7-star hotel, carries a variety of Graff jewellery and watch collections from London. The celebrated jeweler specializes in crafting jewelry comprising diamonds and gems of unparalled rarity, worn by royalty and celebrities around the world. The jewellery collections at the new store will include the renowned Butterfly collection, Diamonds on Diamonds collection, and Lotus for Jewellery collection, among others. The watch collection will include the GraffStar Grand Date, GraffStar Ladies, ChronoGraff, and ScubaGraf. Damas also announced that it has recently been appointed as the sole agent for Graff within Dubai, following a deal to take full control of a joint-venture company.