Ayrton Senna rejoins the TAG Heuer ambassador family

TAG Heuer breathed new life into one of motorsport’s most enduring legends, when the great Ayrton Senna appeared as a stunning hologram at a star-studded launch in downtown Barcelona. The event celebrates the 30th anniversary of the Swiss brand’s partnership with the McLaren Formula 1 team, was held inside the ‘Teatre Principal’ – the oldest playhouse in Barcelona – and included appearances from double world champion and McLaren-Honda driver Fernando Alonso, and Bianca Senna, Ayrton’s niece.