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TAG Heuer welcomed Jacob Elordi as its new Ambassador. As longstanding partner of its iconic Formula 1 Grand Prix, TAG Heuer was back in Monaco for a weekend of celebrations around motor racing. The Swiss luxury watchmaker opened the festivities with a private dinner where new Ambassador Jacob Elordi was introduced to the brand’s closest friends and partners. Held at Ceto in Roquebrune-Cap-Martin with breathtaking views of the Monte Carlo Bay, the intimate gathering was the perfect opportunity for TAG Heuer CEO Frédéric Arnault to officially welcome Australia’s breakout star to the TAG Heuer family.
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