In its first half 2009 report, the Swatch Group reported gross sales of Swiss Francs CHF 2.48 billion, a decline of 15.3 percent compared to the corresponding January-June 2008 period. Despite the current challenging economic situation, marked by very strong ongoing marketing activities, high R & D investments and the clear commitment to preserve jobs for its employees, the Swatch Group still managed an operating profit margin of 14.7 percent of net sales or CHF 345 million. In its published report the Swatch Group also presented a positive picture of future prospects and foresaw further expansion of market shares in all watch segments and regions due to consistent distribution and product strategy, strong innovation, new product development and highly motivated personnel.