Gucci Unveils Holiday Season Gift Campaign with Mariah Carey

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09-Nov-2026

Gucci unveils its new holiday gift campaign starring Mariah Carey, celebrating the festive season with the House’s signature bold and playful spirit. Directed by Harmony Korine, the campaign video takes place in a beautifully decorated hotel awaiting the singer’s arrival, capturing the excitement and magic of the holidays. Mariah Carey shines in the new Butterfly special collection, inspired by the iridescent butterfly, her signature motif and the title of her 1997 album. Alongside the video, Gucci presents a curated gift selection featuring handbags, footwear and accessories, including iconic GG Marmont bags, Horsebit loafers, Ace sneakers, scarves and hats, perfect for festive celebrations and winter escapes.

 

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