Djihan is a reimagined fine jewelry brand co-founded by Louai and Jihan Alama; the brainchild of mother and son whose shared vision brings together creativity, heritage, and an emotional narrative. Launched on 22 May 2025, Djihan introduced a new era of modern fine jewelry, rooted in personal connection and designed to feel timeless. What began as a mother’s deep passion for jewelry has transformed into a completely re-envisioned brand, which reflects the evolving identity of the family behind it. Jihan Alama, a seasoned jewelry designer, brings her decades of experience to the sketchpad, crafting intricate, wearable works of art while Louai Alama, a certified diamond graduate and jewelry designer, leads the brand’s new chapter as Creative Director and CEO, infusing his technical training and distinct eye for symbolism, emotion, and storytelling.