Swiss Watches market which is estimated to be worth CHF50 billion at retail, and which grew by 2.6% according to export data provided by trade body Federation of the Swiss Watch Industry (FH), we can clearly see an industry trying to find its future in ultra-niche and high-end products. The Swiss are still masters of the game at the high-end, with Swiss watches accounted for an estimated 53% of the worldwide watch market by value. But even within the Swiss watch industry the mix is changing in favour of the high-end. Swiss watch brands compete in a market that is dominated for 78.7% by the four largest groups: Swatch, Rolex, Richemont and LVMH with total sales amounting to CHF 39.8 billion. The facts, figures and analysis are based on the published yearly report on the Swiss watch industry by Morgan Stanley.