Piaget has launched a breathtaking pop-up space at Kingdom Centre, Riyadh, with immersive experiences to delight guests and create memorable moments centered around the ‘Piaget Universe’. Opened from September 10 - 25, 2021, including Saudi National Day on 23rd September, the pop-up space invited guests to enjoy the ‘Sunny Side of Life’ that is part of the essence of the Piaget brand, along with a sense of refined and timeless elegance. The Piaget pop-up offered an opportunity to explore the heritage and iconic collections of the Piaget brand, with a focus on the Piaget Polo 36mm novelties. The pop-up attracted high profile visitors including Yara Alnamlah and Nojoud Alrumaihi. The influential style identities visited the space and explored the current collections including the new Piaget Polo Date 36mm watch style, selecting and showcasing their favourite pieces on their social media platforms.