As Timekeeper of the forthcoming 2014 FIFA World Cup Brazil™, Hublot is starting its countdown to the event by celebrating the country's capital, Brasilia, and paying tribute to its creator, Oscar Niemeyer. Architect of the futuristic city, symbol of modern Brazil, one of his country's most celebrated figures and recognized as one of the most well-known architects of the 20th century, Oscar Niemeyer has agreed, quite exceptionally, to work with Hublot. In his honor, and to celebrate his 104th birthday at the end of 2011, a special series named "Aero Bang Niemeyer" will be created, limited to just 104 pieces. At a private reception on 29th November 2011 at Mr. Niemeyer's residence in Copacabana, Rio de Janeiro, Rick Delacroix, President of Hublot Latin America, will have the honor of presenting him with the watch that bears his name, with the number 104/104.