For the 34th consecutive year, Chopard served as world sponsor and official timekeeper to the 1000 Miglia rally. The 2021 edition was flagged-away beneath the warm Italian sun on Wednesday 16 June, with 341 cars reaching the finish line four days later on the Viale Venezia, after conquering the 1,000 miles of the course. Once again this year, Chopard Co-President and long-standing 1000 Miglia competitor Karl-Friedrich Scheufele demonstrated his unwavering passion for driving classic cars by taking his place on the start ramp, behind the wheel of the distinctive, strawberry-red Mercedes-Benz 300SL 'Gullwing'. Beside him was motorsport legend and long-term friend of the Maison Jacky Ickx, six-times Le Mans winner.