Audemars Piguet announces its new Women's advertising campaign

Audemars Piguet is launching its new global advertising campaign dedicated to women. The campaign features stunning images of supermodel Anouck Lepère and introduces a new brand line “There are exceptions to every rule” reflecting the spirit of independence cherished by the brand and its customers. It is the complementary feminine interpretation of the powerful brand campaign launched last year featuring the tag line: “To break the rules you must first master them” and will run alongside the current product and institutional campaigns starting September 2013.