Breitling is bringing new meaning to the word “tastemaker.” The Swiss watch brand is expanding into the culinary world with the launch of its second restaurant, Breitling Kitchen Geneva. The grand opening took place with the company’s CEO Georges Kern, media, and special guests in attendance, including Breitling’s celebrity brand ambassador actor Álvaro Morte (Money Heist, The Wheel of Time). Also there for the celebration was Breitling’s culinary partner, Colombian-French star chef Juan Arbeláez, who designed the restaurant’s menu as a modern street-food concept based on fresh and locally sourced ingredients. Building on Chef Arbeláez’s Latin-American roots, the menu includes a selection of authentic Mexican tacos as well as the Peruvian-style ceviche Tartare de Daurade.