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Swatch Group’s new chairwoman, Nayla Hayek has quoted that the group is aiming for another record year in 2011 as new products come on to the market in the coming months. The group, which is best known for its colorful plastic Swatch watches and also owns higher-end brands such as Breguet, Blancpain and Omega, is set to post sales of over 6 billion Swiss francs ($5.82 billion) this year, setting a record for the group.