A decentralized and self-managed Multibrand Watch Event will take place in several Geneva high-end hotels from April 26 to April 29, at the dates initially planned by Watches & Wonders. The initiative has been unveiled by Jean-Christophe Babin, CEO of Bvlgari, during the RTS (Swiss National Television) TTC broadcast. “Despite the cancellation of the two major Watch Fairs, it will allow retailers and media, primarily from Europe but not only, to discover, comment and order the novelties of the founding Brands, namely Breitling, Bvlgari, Gerald Genta, Girard-Perregaux, MB&F, Ulysse Nardin, De Bethune and Urwerk” commented Jean-Christophe Babin. This initiative will allow retailers and media to meet with these Swiss Watch Brands in a few days in the capital of Swiss Watchmaking rather than attending many roadshows in di?erent European cities currently under organization after the Watches & Wonders and Baselworld cancellations, thus saving a lot of time.