The second edition of Geneva Watch Days, held from August 30th to September 3rd 2021, fully lived up to the expectations of the organisers and all participating Maisons. Attended by 350 retailers and more than 300 journalists – a significant increase compared to 2020 –, this edition has amply confirmed the interest it generates within the watchmaking community. Geneva Watch Days are already scheduled for the first few days of September 2022 and will be open to brands wishing to be associated with the event. The ups and downs of the global pandemic did not prevent visitors from European countries and the Middle East from travelling to Geneva, alongside various North American clients and media who were physically present in Geneva. The Geneva Watch Days week brought a welcome breath of fresh air to the city by renewing the genre of watchmaking events. The 25 brands associated with the show have unanimously decided to continue and possibly expand the operation, in keeping with the founding spirit that drives it: speed, flexibility, agility and conviviality.