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Baume & Mercier and long lasting partner Ahmed Seddiqi & Sons officially reopened their boutique in The Dubai Mall after renovations took place to ensure a unique and intimate client experience. The new design encompasses comfort, elegance, harmony, conviviality, and timelessness – brought to life by the incredible brightness of the space. The boutique is beautifully designed mirroring the brand’s long-standing values of sharing, authenticity and continuity. Customers now have a chance to immerse themselves in the world of the collections, as well as to appreciate the elegance of Baume & Mercier signature areas stretching from the Men’s to the Ladies’ environments which are all imbued with a pervasive sense of luxury and tradition