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During the first day of Baselworld, TAG Heuer, Google, and Intel announced a partnership to launch a Swiss smartwatch powered by Intel technology and Android Wear. The effort signifies a new era of collaboration between Swiss watchmakers and Silicon Valley, bringing together each company’s respective expertise in luxury watchmaking, software and hardware according to Jean-Claude Biver, President of the Watch Division LVMH Group and CEO of TAG Heuer.
The collaboration was made official at Baselworld, during a joint press conference held at the TAG Heuer booth in the presence of David Singleton, Director of Engineering for Android Wear, and Michael Bell, Corporate Vice President and General Manager of Intel’s New Devices Group.
According to Biver, the three companies will work hand in hand to create a product that is both luxurious, and seamlessly connected to its wearer’s daily life—a culmination of innovation, creativity and design from Silicon Valley in California and the Watch Valley in La Chaux-de-Fonds, Switzerland.
"Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous," said Jean-Claude Biver.