SCI ties up with new brands for Middle East representation

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11-May-2008

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The SCI Luxury Group, founded by Sabah Mousa and Chady Jreige a year ago, has recently partnered with three new luxury brands. These are French jeweller Victoria Casal, Swiss watchmaker Bedat & Co. and British objets d’art, gold and silverware designers Grant MacDonald. The three brands will be officially launched at three separate high-profile events scheduled for May and early June 2008. The first of these, Grant MacDonald, will be unveiled in mid-May 2008 (see separate entry below under Company News).

The second brand to be launched in June 2008 will be Bedat & Co, a brand founded in 1996 by former Raymond Weil co-founder Simone Bedat and her son Christian Bedat. The agreement was first announced at Baselworld 2008 where the brand launched its latest No. 1, No. 8 and brand new No. 2 collections. Finally, French jeweller Victoria Casal, whose current retail network spans 14 countries, will be celebrated in a launch event planned for June 2008.

 

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