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The World Gold Council (WGC), in partnership with Damas has launched this year’s ‘Generation Gold’ Youth campaign featuring its centerpiece youth jewellery brand, Farfasha, fronted by Brand Ambassador & singing sensation Nancy Ajram. The 60-second commercial reflects the unique brand proposition of Farfasha in a very competitive and volatile world. The new TV commercial was shot in historic Batroun, a coastal city 53 kms from Beirut in Lebanon.
The new Farfasha collection in 18-carat gold has been created by seven noted Italian designers who have come up with funky and colourful designs.