A Return to Roots

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05-Dec-2010

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Perhaps first and foremost, 2010 can be seen as a year wherein many brands returned to their roots. Most went to archives and reflected on richer, safer, more storied pasts – pulling design inspiration from those times and creating classic, retro collections that offer clean, non-ostentatious looks. This trend crossed all price points, from the average retails to the high end brands.

The important thing about returning to the archives for many brands is that it gives a lot of latitude in terms of watch materials, shapes, sizes and pricing. In many instances, brands are able to recreate vintage looks in steel for less expensive prices – an important element for world markets that are still soft. Many brands this year introduced new opening price points in an effort to attract new buyers and keep buyers who are more reticent to spend their usual high-ticket prices.

Among the more alluring retro or vintage watches to strike a chord this year are the Vacheron Constantin Heritage, F.P.Journe’s Classic, and the   impressive Patek Philippe Patek Philippe Annual Calendar with Chronograph, Ref. 5950 with engraving on the dial, and A. Lange’ & Sohne’s 1815 series.  Also drawing inspiration from its roots and offering classic styling of impressive proportions is TAG Heuer with Carrera Caliber 1887 Chrono and Montblanc with its Villeret, Star and TimeWalker series.

 

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