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On 16 December 2010, Ulysse Nardin opened its flagship boutique in the United States at the Boca Raton Town Center Mall with over 400 people in attendance, including special guest and famed athlete Randy Johnson. A highlight of the event was the auction, during which a Limited Edition Boutique watch, specially designed for the occasion with a retail value of $12,900, went to the highest bidder for $35,000. All of the proceeds from the sale will benefit the Boca Raton Regional Hospital, Ulysse Nardin’s nonprofit partner for the evening.