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Van Cleef & Arpels has opened its doors to its second boutique in Kuwait, in the Avenues Mall. The new boutique, in the Prestige area, evokes a realm of happiness and timeless elegance. The inauguration was held in the presence of Mr. Guy Châtillon, President of Van Cleef & Arpels Europe, Russia and Middle East; & Mr. Alessandro Maffi, newly appointed Managing Director of Van Cleef & Arpels, Middle East and India. Friends of the Maison were warmly welcomed to discover a dream-like decor, evoking the enchanted nature which is reminiscent in many of Van Cleef & Arpels creations. Nurtured by influences of a private Salon of the Art Nouveau period, powdery hues in a sumptuous array of silk and velvet surround the traditional façade.