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Girard-Perregaux, has recently announced the Exclusive Timekeeper and a Founding Supporter of the new Academy Museum of Motion Pictures, scheduled to open in 2016 in Los Angeles. It will be the first U.S. not-for-profit museum dedicated exclusively to the history and ongoing development of motion pictures. The Museum will be located in the historic Wilshire May Company building in the heart of Los Angeles, and will be designed by award-winning architects Renzo Piano and Zoltan Pali. Girard-Perregaux will use iconic images from the Academy's photography collection in GP advertisements and will launch a series of special initiatives. The Academy of Motion Picture Arts and Sciences is the world’s preeminent movie-related organization, with a membership of more than 6,000 of the most accomplished men and women working in cinema.