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Celebrating five years of success since its launch in 2004, Al Tayer Insignia multi brand store for luxury watches & fine jewellery has announced the relaunch of its 240 sq. m. flagship store at Jumeirah Emirates Towers Boulevard with a signature new shop in shop concept. With this exceptional new design concept, Azal offers the ultimate shopping environment for the UAE aficionados of fine jewellery and high end watches, enthused Shireen El Khatib, CEO, Al Tayer Insignia, speaking on the occasion of the launch.