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Jacob & Co, the luxury watch and diamond jewelry house, announced today the launch of its new global advertising campaign featuring international soccer star Cristiano Ronaldo. The campaign, which will launch later this spring both domestically and internationally, will feature a new range of eye catching Jacob & Co. timepieces. Along with Ronaldo, the new Ghost Watch will be the centerpiece of the campaign. “We are thrilled to announce our partnership with Cristiano Ronaldo who we feel is the ultimate representation of the brand. We have long admired Cristiano’s commitment to excellence, determination, drive and passion to win. These are core values that we also share.” Said Jacob Arabo. The fashion photographer, José Manuel Ferrater, shot the campaign in Madrid, Spain. Fans of Ronaldo and the brand can expect to see a series of new images introduced throughout 2013 and 2014. “This new campaign is just the first in a series of changes for the Jacob & Co. brand,” said newly appointed CEO of Jacob & Co. Worldwide Chris Del Gatto. “I’m thrilled to be a part of what is the next chapter for this amazing brand. We are committed to becoming a global luxury house, by delivering unmatched product in both the watch and jewelry worlds.”