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One of the leading GCC jewellery retailers, Pure Gold Jewellers is celebrating its 20th anniversary, with a special sales promotion for the duration of the ongoing Dubai Summer Surprises (DSS) from 11 June to 14 August 2009. Pure Gold Jewellers has over 75 outlets in the GCC countries. Recently, the company was also the recipient, for the second consecutive time, of the Best Service Performing Brand in the large business category under the Dubai Department of Economic Development.