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Dubai Duty Free’s sales up to the end of September have reached Dhs3.78 billion (US$1.036 billion) as the operation heads into the last quarter of 2011. This represents a 16.4 percent increase over the same period in 2010, and placing the operation very much on track for year-end sales of an estimated Dhs5.3 billion (US$1.45 billion). Perfumes retained the No. 1 category as sales rose to Dhs548 million (US$150 million), while sales of Gold rose by 24 percent to reach Dhs432 million (US$118 million) in the nine month period. Dubai Duty Free, which first opened for business on the 20th December 1983, celebrates its 28th anniversary this year and the operation has plans in place to make this a memorable occasion.