Jewellery industries shines at the India International Jewellery week in Mumbai

The ongoing success of India International Jewellery Week (IIJW) is a good indicator of how the efforts of the Gem and Jewellery Export Promotion Council (GJEPC), an apex body of the trade, to promote India as the “Innovate and Design Destination” for jewellery has paid off. At the same time Bollywood star Sonam Kapoor, the IIJW brand ambassador, startled the audience by wearing some exclusive pieces by design houses. The gem and jewellery industry, considered as the bright star of the Indian economy occupies a major segment of the country’s exports and has shown remarkable growth over the last four decades. The UAE (28 per cent), Hong Kong (31 per cent) and USA (21 per cent) are among the major buyers.