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de Grisogono, the brand that is truly epitomized in the personality of its celebrated Founder, Owner and President, Fawaz Gruosi, recently commemorated its 15th anniversary at its headquarters in Geneva. Founded in 1993, the company has had an impressive track record of being innovative and blazing new trails. His many accomplishments include the popularization and restoring the prestige of the black diamonds, hitherto neglected by jewellers for decades. The 190 carat Black Orlov is a testament to his pursuit of creativity. His ingenuity has also led the de Grisogono Company to launch 17 watch collections between 2000 and 2007.
The gala reception held to celebrate this important milestone was attended by the brand’s partners, distributors and general & trade press from the Middle East and all over the world. On this occasion, de Grisogono also took the opportunity to announce the launch of two extraordinary, exceptional watch models. These will be first unfurled at Baselworld 2008