Watches and Wonders Geneva 2026 will welcome eleven new brands, including Audemars Piguet, the oldest fine watchmaking manufacturer still in the hands of its founding families, and l’Epée 1839, the only manufacture in Switzerland to specialize in the production of high-end clocks. With Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, March LA.B and Sinn Spezialuhren, the total number of exhibiting brands will increase to 66. Other significant change: H. Moser & Cie. and Frederique Constant are changing locations and expanding their booths. To support these developments, the Salon is adapting and expanding, while ensuring that visiting comfort and service quality are preserved. All independent artisan-creators will now be spread in two areas, the Carré des Horlogers (increasing from 16 to 23 exhibitors) and the Mezzanine (increasing from 9 to 15 exhibitors), offering greater visibility and consistency in layout.